Why: You’ve probably seen the new ads with Drew Barrymore sporting this space-age looking mascara and thought, “Looks pretty on her, but what about me?” Rest assured, this fat brush works wonders on every mom. Not only does the patented brush separate and build volume, but the new smudge-free formula is miraculous - no flakes, no smudges. If you swim, there’s a waterproof variety, too. This is a new beauty secret you will covet all summer long.