And this is why:
Okay, let me backtrack a bit. My understanding of the whole Apple Bottoms brand is that it’s designed to appeal to women with curves, specifically women with big butts. Get it? Their butts are apple (-shaped) bottoms. Lots of the jeans have apple-shaped back pockets to accentuate and/or draw attention to just how curvaceous the woman wearing the jeans is.
No surprises here, the jeans are not my style, but if you have curves and you want to flaunt them, go for it. I think Apple Bottoms are fine for women. My problem with the line arises when they start making these same jeans for little girls, i.e. 4-year-olds. Who, exactly, thought it would be a good idea to draw attention to a little girl’s rear end by affixing apple-shaped pockets to the butt covered in sequins?
I recently got into a little tiff because someone gave my daughter a pair of Apple Bottoms jeans. I politely gave them back and told the woman my daughter doesn’t wear Apple Bottoms. She was initially taken aback, and in retrospect I can see how it came off as rude. But it’s not like I gave them back because they were cheap or too low-brow for me–I really feel strongly about not supporting a brand that sexualizes little girls’ jeans.
A friend of mine thinks I’m totally nuts because I always rant about this. But what are your thoughts? Am I reading too deep into these stupid jeans or do you think it’s problematic, too?
Share your opinion in the comments.
And if you do happen to be in the market for some girls’ jeans, I highly recommend Gap, which I swear by for my daughter. They’re currently buy one pair, get a second pair for $10.
BabyGap pleated jeans ($25)
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