Be a BornFit Mom: Exercise Clothes with Comfort and Style

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Be a BornFit Mom: Exercise Clothes with Comfort and Style

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April 27, 2009

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BornFit's Joanie GauchoBornFit's Joanie Gaucho

What: BornFit’s Joanie Gaucho

Why: I spend a good portion of my day in exercise clothes.  While the comfort cannot be beat, I want to look put-together as well.  The Joanie Gaucho by BornFit satisfies both these needs.  They are comfortable enough to wear all day long, and I don’t feel like I am sacrificing anything in the style department. 

The pants are fitted enough to work out in, but they also have those little extras that make you feel confident stepping outside the gym.  I love that the Joanie Gaucho has flowery appliques on the front and back, as well as a rollover waistband.  Plus, they’re named after Joanie on ”Happy Days”—the nostalgia itself makes me want to wear them!

The two mom co-founders of BornFit want to ensure that every woman—no matter her size, shape or interest—feels comfortable and confident working out in their clothes.  There are moms as models so you can see real women on the website as you shop.  And BornFit has a Giving Back program, with 10% of each month’s sales going to causes that are important to the founders.  Looking great and doing good?  That’s a BornFit mom.

Price: $64

Find it: bornfit.com

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